Choosing promotional items of key factors to consider(1) target audience: cultural background, age, preferences, habits, consumption, among others, the
(2) the internal conditions: corporate philosophy and brand concept, promotion goals, management status, to be invested, and personnel conditions.
(3) market factors: sales channel, products into period, mature status, geographical features,;
(4) promotions products itself factors: appearance, material, process level, work quality, using performance,;
(5) time factors: promotions timing, design cycle, production cycle, transport cycle, season features,;
(6) national policy and legal regulations.
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